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IS 574: Adult Services and Collections


An Introduction

Definition

Adult services describes all aspects of library work with adults, but the focus is normally on public service activities. While the definition of "adult" varies notably, especially since some content for adults will appeal to teens, here we consider adults to be those who are settled in the community and employed aged eighteen and older. Typically, they have adult concerns about such topics as employment, health care, raising a family, financial management and the like. While they may be students, course or curriculum support is not usually a major focus of adult services although it could be.

Often, the definition consists of an enumeration of examples such as readers advisory work, programs, partnering with other community organizations to provide focused services and the like.

Adult services may be related to different perceptions of the proper role of the public library. These are not exclusive and most libraries combine several of these roles. Some are more popular than others, especially when funding is limited.

As you can see, each role suggests different collections and services to meet different needs. Just as there is no typical adult, there are few typical communities. While many adult attributes will be similar from community to community, we also assume that some communities and some adults will have quite different needs and wants. The art and science of adult services is to match collections and services to the particular community, anticipating and meeting change as needed.

Diversity

 Diversity or individualization ought to be a characteristic of adult services. Thoughtful, current community analysis is the key ingredient. Communities may be more heterogeneous or more homogeneous and services should reflect that while also providing for those less likely to have their needs met elsewhere. In the past, services have tended to be traditional and limited. Few libraries have been innovative in creating and maintaining a portfolio of adult services. Few services have reached out to the community and most required adults to come to the library when it was convenient for the library. Often, little effort was spent on developing partnerships with community organizations and institutions.

Brief History

By the 1890s, librarians began to focus on services beyond collecting and preserving print content. There was considerable emphasis on what has been called "Angloconformism," the notion that white Anglo-Saxon culture was superior and that immigrants should assimilate and become part of the dominant culture -- Americanization and the melting pot. Services focused on outreach programs emphasizing citizenship and good habits. English as a second language began to receive some attention.

In the early 1900s, adult services were part of an extension and outreach movement. Later, the melting pot advocates would argue that the different cultures should contribute to one unique American one. Public libraries were involved in this Americanization and citizenship work with collections and services. At the same time, the hope that collections and services would elevate taste and help to education and improve urban populations continued. The library could provide the content that would help to educate and elevate popular taste.

Reading for recreation was only gradually accepted as a legitimate role in contrast to non-fiction. Over time, the novel became accepted, especially if it taught useful lessons, as an adjunct to biography and history. Proponents argued that recreational reading was certainly better than no reading at all or as an alternative to the baser forms of entertainment. The 1933 public library standards recognized the importance of recreational reading.

In the 1920s and 1930s, adult services became part of the national adult education movement. Reading guidance, service to particular groups, and education programs were common in large urban public libraries. William S Learned's 1924 Carnegie Corporation Report on the potential of the public library as an adult education agency gained considerable attention. In 1926, ALA established a Library and Adult Education Board and library involvement in adult education initiatives increased.

The phrase "adult services," however, was not widely used until the late 1930s. A major change in approach happened in the mid to late 1930s when public libraries typically retired a separate adult education staff and made this function part of the more general adult services staff.

Between 1930 and 1960, the focus shifted from adult education to civic responsibility and appropriate use of leisure time. ALA encouraged public libraries to become and be seen as a community center with a variety of programs and collections. Success in gaining federal funding for public libraries, especially rural ones, resulted in the Library Services Act and the Library Services and Construction Acts to "insure that all Americans had access to library services and collections." Thus, public libraries became part of the national agenda. Maintaining "our democratic way of life" by focusing on citizenship and the American way was popular in the 1940s and 1950s.

In 1957, ALA established the Adult Services Division and it began to issue a newsletter. Originally, it was aimed at services to adults in all types of libraries and not just public libraries. At this time, adult services included:

Informational, bibliographical, and research-related activities were excluded because these were part of reference service. Such a division was harmful because reference was the primary adult service in many libraries and it was isolated from other adult services.

Between 1960 and 1980, adult services placed more emphasis on social responsibility. Social unrest in the 1950s and the Great Society initiatives encourage urban libraries to participate in the war on poverty, urban renewal, civil rights, and better health care. Storefront libraries, service in community centers and other outreach initiatives became fashionable. As one librarian said, the public library would "bring every human being in the community in contact with the human record." Both society and more public librarians recognized the values of different cultures [cultural pluralism or cultural relativism] rather than the melting pot. Librarians began to consider providing more services and collections to those less likely to use them. At the same time, there was growing interest in sights and sounds rather than just the print collection. Such collections also relate to providing the public with what they want rather than what they need.

In 1973, ASD was merged with the Reference Services Division to form the Reference and Adult Services Division. However, adult services continue to be part of other ALA divisions, including the Public Library Association. Reference clearly dominated the new division.

From the 1980s, adult services received less emphasis in the profession. Many libraries faced reduction in funding and adult services were not seen as a basic priority. Special funding for innovative programs from governmental agencies declined notably. In 1987, Planning and Role Setting for Public Libraries identified eight potential roles for the public library:

Popular reading, viewing and listening grew in importance to become the primary part of adult services.

In the 1990s, advisory work, mostly with books, became more popular and more visible in public libraries. Often informal, this face to face service became one way of distinguishing libraries from large bookstores and other content providers. Toward the end of the decade, there was a small movement toward expanding advisory services to include more formats and non-fiction content.

A Brief Look Today

While adult services are found in public libraries in different sorts of communities, better funded libraries in urban and suburban areas are more likely to have a more developed program rather than a collection of a few services. The most frequently encountered services include:

A few libraries make a distinction between services for adults and services for "seniors." Adults services are less common in the South than in other regions of the U.S.


Last major revision: July 2005.

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