Sally J. McMillan, Ph.D.
Associate Professor
University of Tennessee

With husband James E. Fields on the Great Wall


After 15 years professional employment in advertising, marketing, public relations, technology management, news reporting, and book editing, I started a career in higher education by earning a Ph.D. Now I am an Associate Professor in the School of Advertising and Public Relations at the University of Tennessee. I have taught courses in advertising, marketing communication, public relations, computers and communication, and writing. I earned my undergraduate degree in English from Southern Adventist University, my master's in journalism/public relations from the University of Maryland, and my Ph.D. in mass communication and society from the University of Oregon.

My research focuses on interactivity, definitions and history of new media, online research methods, health communication, and impacts of communication technology on individuals, organizations, and society. That research has been presented at conferences in many parts of the world, appeared as chapters in edited books, and has been published in journals such as: Health Communication, Journal of Advertising, Journal of Advertising Education, Journal of Advertising Research, Journal of Computer Mediated Communication, Journal of Interactive Advertising, Journal of Intercultural Communication Research, Journalism and Mass Communication Quarterly, and New Media and Society.

For more information on my professional work, please see my curriculum vita.

If you would like to know more about my research, you can review a list of publications that are available online


In spring 2005, I will be teaching the following classes. Syllabi for each are provided below. Students in the classes can get more information by going to the UTK Blackboard site.

Adv 360, Advertising Media Strategy

Adv 540, Advertising Decision Making


The best way to reach me is by e-mail at

My office phone number is 865-974-5097

My postal address is: School of Advertising and Public Relations, 476 Communication Building, Knoxville, TN 37996-0343.