Dr. Rob Hardin

Rob teaches the graduate Media Issues and Sport class and the undergraduate Sport Communication class. He also teaches Event Management during the summer. Rob’s research interests lie within the role media play in the perception of sports and athletes. His dissertation analyzed the newspaper coverage of Bobby Jones during the 1920s. Rob also is interested in the way technology is being used to disseminate messages from collegiate athletic departments to the public. He is also involved in the men’s Sports Information Department at the university. Rob earned his bachelor’s degree from East Tennessee State University in Johnson City, Tenn. He earned both his master’s and doctoral degrees in communications from the University of Tennessee.

Publications

Koo, G. & Hardin, R. (2008). Difference in Interrelationship between Spectators' Motives and Behavioral Intentions based upon Emotional Attachment. Sport Marketing Quarterly 17 (1), 30-43.

Koo, G., Hardin, R., McClung, S., Jung, T., Cronin, J. & Vorhees, C. (2007). Effects of Dimensions of Service Quality on Spectators' Cognitive and Affective Responses: Minor League Baseball. Proceedings of the Academy of Marketing Science Annual Conference, 99-102.

Hardin, R., Koo, G., King, B. and Zdroik, J. (2007). Sport Volunteer Motivations and Demographic Influences at a Nationwide Tour Event. International Journal of Sport Management.

Bemiller, J. and Hardin, R. (2007) Ace in the Hole: Contract Issues in Hole-in-one Promotional Contests. In B. Pitts (Ed.), Sport Marketing in the New Millennium (pp. 115-124). Mortantown, WV: Fitness Information Technology, Inc.

Bemiller, J., Hull, G. and Hardin, R. (2007). Improvement of Peak Performance in the Pole Vault.Scholastic Coach & Athletic Director.

Lentych, T. & Hardin, R. (2005). "Factors for Attending Minor League Baseball Games," in J. Wilson (Ed.) Atlantic Marketing Association: Vol. 21, Marketing from Fantasy to Future, pp. 86-90, Madison, WI: Omnipress, Inc.

Hardin, R. (2004). “Crowning the King: Grantland Rice and Bobby Jones.” Georgia Historical Quarterly 88 (4), 511-529.

Prault, T., Stevens, S., Freeman, M., Cassada, D., Hardin, R. & Goldman, M. (2004). “Open versus Endo: Early Experience with Endovascular Abdominal Aortic Aneurysm Repair beyond the Clinical Trials.” The Heart Surgery Forum 7(5), E459-E461.

McClung, S., Hardin, R. & Mondello, M. (2004). “Marketing on the Web: Collegiate Athletic Sites,” in B. Pitts (Ed.), Sharing Best Practices in Sport Marketing (pp. 73-81). Morgantown, WV: Fitness Information Technology, Inc.

Hardin, R. & Zuegner, C. (2003). “Life, Liberty and the Pursuit of Golf Balls: Magazine Promotion of Golf in the 1920s.” Journalism History 29(2), 82-90.

Hardin, R. & McClung, S. (2002). “Collegiate Sports Information: A Profile of the Profession.” Public Relations Quarterly 47(2), 35-39.

Hardin, R. (2001). “Creating Myth and Legend: O.B. Keeler and Bobby Jones.” American Journalism 18(4), 45-67.

Hardin, R. & Hinton, M. (2001). “The Squelching of Free Speech in Memphis: The Life of a Black Post-Reconstruction Newspaper.” Race, Gender and Class 8(3), 78-95.

Contact Information

Dr. Rob Hardin
Associate Professor

1914 Andy Holt Ave.
335 HPER
University of Tennessee
Knoxville, TN 37996-2700

Phone: 865-974-1281
Fax: 865-974-8981
Email:robh@utk.edu

Contact CEHHS

335 Claxton Complex 1122 Volunteer Boulevard
Knoxville, Tennessee 37996

Phone: 865-974-2201
Fax: 865-974-8718