Former UT Graduate Writes Sponsorship Book

Sponsorships 101

Jan. 17, 2008 - Tim Lynde, a graduate from UT’s Sport Management masters program, has written a very useful book for future sport managers.   The book titled Sponsorships 101 is filled with 11 very important lessons to allow future sport managers to gain valuable information and experience working with sports marketing and sponsorships.  The 11 chapters include lessons on why sponsorship is important, how to analyze current sponsorships, and how to choose, negotiate, and evaluate sponsorships.
           
            Since graduating from UT in 1995 with a M.S. in Sport Management, Lynde has worked in marketing for both The Home Depot and the Coca-Cola Company. While working with The Home Depot Lynde worked in various aspects of sponsorship management including leading the company's negotiations, strategic planning and activation of sponsorships.   Lynde has orchestrated deals withorganizations like the NFL, MLB, US Olympic Committee, ESPN College GameDay and numerous team deals including the Atlanta Braves, Boston Red Sox and Chicago Bears.

            Using his Sport Management degree from The University of Tennessee and his marketing experience with major companies Lynde has seen how sponsorships and endorsements work in the world or sport.   His book gives insightful information on all aspects of corporate sponsorship from why sponsors are important, to vulnerabilities in sponsorships, to measuring the value of a sponsorship.