|
When
I teach, I like to begin each class with an opening reading. "Anyone
can make the simple complicated. "I
have nothing to offer until someone actually figures out a way to lay
something in front of me to solve. And I would say that most of the
inspiration I would take from a design project, maybe 75% of it, will
come from the circumstances surrounding the project. Who the client
is, who the audience is... I spend a lot of time trying to completely
understand what the context of the challenge is. And when I feel like
I've come up with something that's worthwhile, I almost consistently
feel that it's not something intuitive of me or is related to some painting
I've seen that's cool, or whatever, but instead it's something that
I've pulled right out of the circumstances." "I
think there's a lot of risk associated with the learning process. I
think teaching is a big risk. Everyday... just being in design: the
daily practice of creativity is all about taking risks. Trying to be
spontaneous. Do something that you really have no clue if it's going
to be successful or not." "Inspiration
really comes from some level of analysis, and definitely an intuitive
understanding. It doesn't come necessarily from what something looks
like. It has to do with the meaning behind the image." "Sometimes
a vacation is good. Go off somewhere or work on another project, because
the flash will come. Each person has to find his own way of being objective,
distant enough to see clearly, like you are seeing the work for the
first time." "I
think it helps to have an extremely broad range of interests. You know,
the best fashion designers start out as painters, the best filmmakers
are graphic designers - you know, that sort of cross-discipline. And
if you can bring a little bit of that in, I think that's what shines
through. You get a slightly lateral approach to things." "An
advocacy poster is the manifestation of a charged social or political
idea designed to inform and illuminate, stimulate and inspire, agitate
and attack. When finely honed, it communicates without ambiguity. When
smartly conceived, it imparts meaning through complexity and
simplification. When on target - when message and image, form and function
are one - it shoots a charge into the brain that pierces the conscious
and subconscious triggering action, now or later." "I have always believed that a good designer should be able to express complicated and profound meanings in a simple way and a good poster should make people think." |
I N F L U E N C E S READING LOOKING HEARING |