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The Bauhaus Ideologies

At the end of World War I, Walter Gropius created an institute for experiments and education of German architecture, industrial art, and handicraft which he named "Das Staatliches Bauhaus." The Bauhaus's ideologies projected a move towards the integration of art and technology for the benefit of both. The school also set out to create a "consulting art center for industry and the trades."(1) The Bauhaus combined the role of artisan and craftsman and applied it to everything from architecture to typography.

The intention with Bauhaus was to develop creative minds for architecture and industry and influence students so that they would be able to produce artistically, technically and practically balanced utensils. The institute included workshops for making models of type houses, different kinds of utensils, and departments of advertising art, stage planning, photography, and typography. The neoplastic and constructive movements of art steered the form lines of the Bauhaus. Teachers such as Kandinsky and Klee were masters of modern art. The Bauhaus idealogy was spread by periodicals and a notable book series called Bauhausb¸cher. (2)





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The Bauhaus Manifest

The Bauhaus Manifest established the philosophy and ideology of the new school: "The complete building is the ultimate aim of all the visual arts. Once the noblest function of the fine arts was to embelish buildings: they were indispensable components of great architecture. Today the arts exist in isolation.... Architects, painters, and sculptors must learn anew the composite character of the building as an entity.... The artist is an exalted craftsman. In rare moments of inspiration, transcending his conscious will, the grace of heaven may cause his work to blossom into art. But proficiency in his craft is essential to every artist. Therein lies the prime source of creative imagination." (3)

On the basis of the experiences gained at the Weimar Bauhaus, Gropius summed up his central starting points in 1925: "The Bauhaus wishes to serve the actual development of housing, from simple utensils to the complete dwelling house. Convinced of the fact that a house and the utensils have to be in a sensible relation to each other, Bauhaus tries to find the form of every object in its natural functions and presuppositions by systematically experimenting in theory and practice - in forms, in the technical and economic spheres... a subject is defined according to its being. In order that it - a dish, a chair, a house - could be designed in such a mode that it will function well, you have to study its nature to begin with... When all the modern production means, construction, and material are strictly observed, the result are forms that - differing from the common ones - often feel strange and startling". (4)




     

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Bauhaus Pedagogy

The origins of Bauhaus were far from the earlier methods of education in industrial art, art proper and architecture. Its programme was based on the newest knowledge in pedagogy. The idealistic basis of Bauhaus was a socially orientated programme. "An artist must be conscious of his social responsibility to the community. On the other hand the community has to accept the artist and support him." (5)

Specialization together with solid basic knowledge was not a risk when the students were employed by the production. They were able to follow the changes in technology and society in a flexible manner. Homogeneous professional roles started to dissolve in practice, or at least to change radically. At the same time it seemed necessary for the student to take personal responsibility for his or her studies and the development of professional skills. (6)

This new pedagogic approach did, of course, motivate in vocational subjects and practical workshop work. The Bauhaus workshops were the birthplaces of new industrial designs. First, an industrialization of the handicrafts was realized. Results also showed in the field of textile art. Thousands of experiments with textiles were performed. Many of them were adopted by the factories for production, and they were also eagerly copied. Likewise photography was taken more seriously into the curriculum at the end of the 1920s. Oskar Schlemmer led the work of the exhibition department. He trained painters, technicians, actors, dancers, and directors. One of the main goals of Bauhaus was to renew architecture. The leaders of Bauhaus, Walter Gropius, Hannes Meyer, and Ludwig Mies van der Rohe, were architects. (7)




     

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Bauhaus Visual Communication

Developments in areas from Expressionism towards functionalism and from handicraft towards design for machine production, can be traced in the changing graphic design produced at the Bauhaus. Rules became the typical stereotype of what was popularly identified as 'Bauhaus style typography and design'. San-serif types and strong horizontal and vertical rules were typical of Bauhaus style design, but were part of a much more radical reform which examined the elements of graphic design and the role each played in the transmitting of information. At the Bauhaus, a basic education in the mechanics of visual communication began with the study of letterforms and typographic layout. The Bauhaus set forth elementary principles of typographic communication, which were the begginings a style termed "The New Typography", that started with:
1. Typography is shaped by functional requirements.
2. The aim of typographic layout is communication (for which it is the graphic medium). Communication must appear in the shortest, simplest, most penetrating form.
3. For typography to serve social ends, its ingredients need internal organization - (ordered content) as well as external organization (the typographic material properly related). (8)




     

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1. Bayer, Herbert (Ed.) Bauhaus 1919-1928. The Museum of Modern Art, New York 1975; pg. 12

2. Huovio, Ilkka. Bauhaus, The New Man - The New Technique. University of Industrial Arts Helsinki.

3. Meggs, Philip B. A History of Graphic Design. 3rd Ed. John Wiley and Sons, Inc. New York 1998; pg. 279

4. Huovio, Ilkka. Bauhaus, The New Man - The New Technique. University of Industrial Arts Helsinki.

5. Huovio, Ilkka. Bauhaus, The New Man - The New Technique. University of Industrial Arts Helsinki.

6. Huovio, Ilkka. Bauhaus, The New Man - The New Technique. University of Industrial Arts Helsinki.

7. Huovio, Ilkka. Bauhaus, The New Man - The New Technique. University of Industrial Arts Helsinki.

8. Hollis, Richard. Graphic Design: A Concise History. Thames and Hudson Ltd, London 1994; pg. 1994



designed, written, and researched by Seth Johnson, 2000





     

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