The UT AMA's Mission Statement is as follows:
"The collegiate chapter of the AMA at the University of Tennessee, Knoxville, is dedicated to promoting a professional environment where members are challenged and encouraged to gain experience not only in marketing, but in all realms of business, thus promoting the future success of marketing and business while striving to satisfy the needs of our members, the College of Business, the local community, and the Knoxville professional chapter of AMA."