Dr. Rob Hardin, Associate Professor (Ph.D., University of Tennessee)

Dr. Hardin teaches in the areas of Sport & Media and Intercollegiate Athletics. He also teaches Event Management during the summer. Dr. Hardin’s research interests lie within the areas of how media and sport interact and in all area of intercollegiate athletics including media relations, fan motivation and revenue generation. Dr. Hardin assists in the men’s Sports Information Department at the university in a variety of capacities including historical research and game-day operations. He earned his bachelor’s degree from East Tennessee State University in Johnson City, Tenn. He holds master’s degree in both Sport Management and Communications from the University of Tennessee, and earned his doctoral degree in Communications from the University of Tennessee. He has published in the International Journal of Sport Management, Sport Marketing Quarterly, Public Relations Quarterly, American Journalism and Journalism History among others. He was a visiting international scholar at Chonnam National University in Korea during the summer of 2008.

Publications

Koo, G. & Hardin, R. (2008). Difference in Interrelationship between Spectators' Motives and Behavioral Intentions based upon Emotional Attachment. Sport Marketing Quarterly 17 (1), 30-43.

Koo, G., Hardin, R., McClung, S., Jung, T., Cronin, J. & Vorhees, C. (2007). Effects of Dimensions of Service Quality on Spectators' Cognitive and Affective Responses: Minor League Baseball. Proceedings of the Academy of Marketing Science Annual Conference, 99-102.

Hardin, R., Koo, G., King, B. and Zdroik, J. (2007). Sport Volunteer Motivations and Demographic Influences at a Nationwide Tour Event. International Journal of Sport Management.

Bemiller, J. and Hardin, R. (2007) Ace in the Hole: Contract Issues in Hole-in-one Promotional Contests. In B. Pitts (Ed.), Sport Marketing in the New Millennium (pp. 115-124). Mortantown, WV: Fitness Information Technology, Inc.

Bemiller, J., Hull, G. and Hardin, R. (2007). Improvement of Peak Performance in the Pole Vault.Scholastic Coach & Athletic Director.

Lentych, T. & Hardin, R. (2005). "Factors for Attending Minor League Baseball Games," in J. Wilson (Ed.) Atlantic Marketing Association: Vol. 21, Marketing from Fantasy to Future, pp. 86-90, Madison, WI: Omnipress, Inc.

Hardin, R. (2004). “Crowning the King: Grantland Rice and Bobby Jones.” Georgia Historical Quarterly 88 (4), 511-529.

Prault, T., Stevens, S., Freeman, M., Cassada, D., Hardin, R. & Goldman, M. (2004). “Open versus Endo: Early Experience with Endovascular Abdominal Aortic Aneurysm Repair beyond the Clinical Trials.” The Heart Surgery Forum 7(5), E459-E461.

McClung, S., Hardin, R. & Mondello, M. (2004). “Marketing on the Web: Collegiate Athletic Sites,” in B. Pitts (Ed.), Sharing Best Practices in Sport Marketing (pp. 73-81). Morgantown, WV: Fitness Information Technology, Inc.

Hardin, R. & Zuegner, C. (2003). “Life, Liberty and the Pursuit of Golf Balls: Magazine Promotion of Golf in the 1920s.” Journalism History 29(2), 82-90.

Hardin, R. & McClung, S. (2002). “Collegiate Sports Information: A Profile of the Profession.” Public Relations Quarterly 47(2), 35-39.

Hardin, R. (2001). “Creating Myth and Legend: O.B. Keeler and Bobby Jones.” American Journalism 18(4), 45-67.

Hardin, R. & Hinton, M. (2001). “The Squelching of Free Speech in Memphis: The Life of a Black Post-Reconstruction Newspaper.” Race, Gender and Class 8(3), 78-95.

Contact Information

Dr. Rob Hardin
Associate Professor
1914 Andy Holt Ave.
335 HPER
University of Tennessee
Knoxville, TN 37996-2700

Phone: 865-974-1281
Fax: 865-974-8981
Email:robh@utk.edu

Contact CEHHS

335 Claxton Complex 1122 Volunteer Boulevard
Knoxville, Tennessee 37996

Phone: 865-974-2201
Fax: 865-974-8718